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HFO

HFO, a US-based hemp brand approached Friction Studio to redesign their website with the objective to enhance the appearance and user experience of their website.

The Challenges

HFO wanted to redesign their website to improve user experience, increase brand recognition and promote sales. Their current website had several issues including improper navigation, no proper structure on homepage, and design irregularities

1

Poor Navigation: The website had poor navigation that made it difficult for users to find the products they were looking for.

2

Lack of Structure on Homepage: The website had no proper structure on the homepage, making it difficult for users to know where to find the information they were looking for.

3

Design Irregularities: The website had design irregularities that made it appear unprofessional.

4

Not Mobile-Friendly: The website was not mobile-friendly, which was a significant disadvantage as more and more people are using mobile devices to access the internet.

The Solution

The aim of the redesign was to create a user-friendly website that would enhance the user experience and provide customers with a seamless shopping experience. Friction Studio implemented the following solutions to address the challenges:

How we manage the project?

A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.

UX Design

UI Design

Interactive

Development

Logo Construction

Packaging Design

Simplified Navigation

The website's navigation was simplified, and clear calls to action were added. The navigation menu was streamlined, making it easier for customers to find the products they were looking for.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

The illustration style went through severalphases and multiple iterations.

Colors & Typography

Color

Primary Colors

#F26D22

#8866C5

Supporting color

#FFBBD8

#EEB746

Iconography

Clear Messaging

The website was updated with clear messaging that communicated the company's mission and the benefits of their products. The messaging was presented in a way that was easy to understand and was consistent with the company's brand identity and values.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Modern Design Elements

The website was redesigned to incorporate modern design elements that reflected the company's brand identity and values. The new design included updated typography, color scheme, and graphics that were consistent with the company's branding.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Design Consistency

The website's design was standardized and made more consistent, ensuring that all design elements were aligned with the brand's messaging and aesthetic.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Full Responsive

The website was optimized for mobile devices to ensure that users could easily access the site from their smartphones or tablets. The website was made responsive, with a design that automatically adjusts to different screen sizes and orientations

Results

Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.

58%

Increase in Online Store Sales

40%

Reduction in Bounce Rate

62%

Increase in Conversion Rate

Ready to reinvent your Shopify store design?

Friction Studio has helped hundreds of small eCommerce businesses over the years, to develop custom websites, create stunning brand designs, analyze engagement behavior, and offer a complete website makeover that takes businesses to the next level of success. Connect with us to book a session today!

Let's Talk!

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